

I help you navigate the music industry madness.
about.
Hi, I’m Terry — welcome to Beyond Music Promotion.
I’m an international freelancer with a strong focus on digital marketing for the music and events industry. If you’re looking for someone who combines creativity, strategy, and a real passion for music to drive your promotions, you’ve come to the right place.
With over 14 years of experience in the music and events world, I know this industry inside out.
Over the years, I’ve had the chance to support a wide range of companies and professionals, including:​​
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Events / Festivals
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Clubs / Venues
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Record Labels
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Booking agencies
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Music magazines
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Record studios
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Publishing companies
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Music industry start-ups
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Film and TV media companies
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Music Schools
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DJs / Producers
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Musicians
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Every day, I deliver all-round solutions to help music brands and businesses grow, stand out, and reach the next level — with a mix of creativity, dedication, and reliability.
And thanks to my network across the music industry, you also get that extra edge that makes the difference :)
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Ok ok, but what do I REALLY do for you?
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I assess where your brand stands and map out the goals that matter.
I partner with you and your team to shape a strategy that delivers real results.
I develop a personalised marketing plan and handle the rollout to match your vision.
services.
I know that every music business is unique, with its own goals, style, and audience — that’s why I only offer tailor-made solutions. Everything I do is fully personalised to fit you, your brand, your genre, and the people you’re trying to reach.

- Personalised marketing strategy plans
- Brand analysis & positioning
- Audience & Market research
- Social media audit
- Goal setting & campaign planning

- Digital ads including conversions with META pixel, Youtube & TikTok ads
- Social media editorial plans
- Social media management (IG, FB, X, Youtube, TikTok, Pinterest)
- Community management
- Creative coordination with designers, photographers, video editors, copywriters
- Content creation (artworks, stories, reels)

- Research and selection of relevant influencers
- Influencers & agencies outreach
- Deals negotiation & contracts
- Creative content strategy & coordination
- Performance analysis
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- Spotify playlists hunt
- Distribution management
- Spotify pitching

- Creative coordination for billboards, flyers, stickers, booklets, posters etc
- Merchandise definition & coordination

- Artists advancing
- Media team selection & coordination
- Artists promotion & marketing
- Influencers & content creators management
- Press coordination
- Sponsors management
- Venues selection & deals negotiation
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clients.
Over the past 14 years, I’ve earned a solid reputation for delivering outstanding results for clients worldwide.
I’m proud to have worked with brands across the U.S., Canada, New Zealand, South Africa, St. Martin, U.K., Denmark, Germany, the Netherlands, Spain, Ireland, Italy, Greece, and beyond.
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I thrive on promoting music businesses across various niches and genres — the diversity keeps things exciting, and I’m always up for a challenge.
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And most importantly, I’m deeply committed to supporting clients from all cultural backgrounds. Beyond Music Promotion is dedicated to creating a safe, inclusive, and welcoming environment for everyone.
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blog.
contact.
I would love to hear from you! Whether you want to work together or whether you want to chat about the madness of the music industry, I am happy to connect!