I help you navigate the music industry madness.

Personalised marketing solutions for the music & event industry.

about.

Hi, I’m Terry — welcome to Beyond Music Promotion.
I’m an international freelancer with a strong focus on digital marketing for the music and events industry. If you’re looking for someone who combines creativity, strategy, and a real passion for music to drive your promotions, you’ve come to the right place.

With over 14 years of experience in the music and events business, I know this industry inside out and I am proud to state that I've worked with some of the big players in the industry including ZeyZey Miami, Sven Väth, Cocoon Ibiza, SXM Festivals and Tomorrowland and promoted events featuring Joe Jonas, Röyksopp, Black Coffee, Peggy Gou, Camelphat, DJ Habibeats & many more.

Over the years, I’ve had the chance to support a wide range of companies and professionals, including:

Events / Festivals
Clubs / Venues
Record Labels
Booking agencies
Music magazines
Record studios
Publishing companies
Music industry start-ups
Film and TV media companies
Music Schools
DJs / Producers
Musicians

Every day, I deliver all-round solutions to help music brands and businesses grow, stand out, and reach the next level — with a mix of creativity, dedication, and reliability.
And thanks to my network across the music industry, you also get that extra edge that makes the difference :)

Ok ok, but what do I REALLY do for you?

consult.

create.

communicate.

I assess where your brand stands and map out the goals that matter.

I partner with you and your team to shape a strategy that delivers real results.

I develop a personalised marketing plan and handle the rollout to match your vision.

services.

strategy.

Personalised marketing strategy plans
Brand analysis & positioning
Audience & Market research
Social media audit
Goal setting & campaign planning

social media.

Digital ads including conversions with META pixel, Youtube & TikTok ads
Social media editorial plans
Social media management (IG, FB, X, Youtube, TikTok, Pinterest)
Community management
Creative coordination with designers, photographers, video editors, copywriters
Content creation (artworks, stories, reels)

Research and selection of relevant influencers
Influencers & agencies outreach
Deals negotiation & contracts
Creative content strategy & coordination
Performance analysis

influencer marketing.

digital streaming.

Spotify playlists hunt
Distribution management
Spotify pitching

events.

Artists advancing
Media team selection & coordination
Artists promotion & marketing
Influencers & content creators management
Press coordination
Sponsors management
Venues selection & deals negotiation

offline marketing.

Creative coordination for billboards, flyers, stickers, booklets, posters etc
Merchandise definition & coordination

clients.

A bit about my background: I spent six years as head of marketing for world-renowned DJ Sven Väth and his event agency and record label, Cocoon. Thanks to this opportunity, I was able to promote events in Ibiza & festivals like Tomorrowland, Creamfields, We are FSTVL and many more.

In 2017, I launched my own company, Beyond Music Promotion, to help festivals, events, and music brands elevate their marketing efforts. Since then, I have worked with music venues and festivals, coordinating marketing activities for events featuring artists like Joe Jonas, Röyksopp, Peggy Gou, Black Coffee, Future Islands, Sister Sledge, Diplo, Santigold, DJ Habibeats, Camelphat & many more.

My work also includes marketing initiatives for the Hollywood trailer industry, having supported promotional campaigns for a company that produced trailer music for major films such as Gladiator 2, Maleficent, and Novocaine.

I’m proud to have worked with brands across the U.S., Canada, New Zealand, South Africa, St. Martin, U.K., Denmark, Germany, the Netherlands, Spain, Ireland, Italy, Greece, and beyond.

I thrive on promoting music businesses across various niches and genres — the diversity keeps things exciting, and I’m always up for a challenge. And most importantly, I’m deeply committed to supporting clients from all cultural backgrounds. Beyond Music Promotion is dedicated to creating a safe, inclusive, and welcoming environment for everyone.

reviews.

This is what they say about me:

"Terry has integrated so well with my team and our workflow. We are a 1200 cap music venue in Miami, FL. It's great to have someone focused on all the small details of marketing and promotion for us so we can focus on the bigger stuff. She is professional, solutions oriented, and focused on her projects. Highly highly recommend."

Anthony Hall - Owner ZeyZey Miami

★★★★★

“I worked with Terry for three months during a challenging period for my company. Not only did she showcase her expertise in the music industry, but she also displayed compassion and a proactive mindset. We will definitely collaborate with her in the future and highly recommend that you consider doing the same.”

Max - Owner Project Events Rotterdam

★★★★★

"Terry is an amazing partner to work with. She is reactive, smart and adptative. She understands very easily how people think and work. And mostly she has a strong experience in marketing. She is a solid partner that will help you to grow and extend without any doubt!"

Florent - Owner Avalon Zero

"Terry has been an incredible asset to our music marketing team. Her creativity, strategic thinking, and dedication have significantly boosted our visibility and engagement in the industry. She's proactive, adaptable, and a pleasure to work with. Highly recommend her for any music marketing needs!"

Vivien - Owner Avalon Zero

★★★★★

“Terry helped us create a clear marketing/advertising strategy to promote music events in the Netherlands. Her expertise in the music event industry combined with her pragmatic and transparent approach assisted us in delivering an efficient campaign. Terry not only delivered what we originally agreed on but always went one step above, generating new ideas, and brainstorming about solutions to old or new problems. Would work with her again.”

“Terry was very professional, proactive and organised in her work and provided numerous ideas and engagement approaches. She also helped to build the company through her contacts in the music industry and was always keen to push things forward. Thanks Terry"

Alastair - Owner BassGorilla

★★★★★

"Teresa is a fantastic music marketer. She has a keen sense of industry trends and is creative in her approach to monetizing music initiatives. Her communication and organizational skills are top notch, and her willingness to get the job done make her an all-star team player. She is transparent about her strengths and weaknesses, and is eager to learn and grow. If you're looking for someone to help strategize your go-to-market strategy, organize your team in the process, and execute deliverables on time, Teresa is your girl!"

"Terry was an absolute pleasure to work with. She is very proactive, organized, responsive, knowledgeable, is a great communicator, and recommended different contractors from her network based on the different needs of the project.

The Badger

Mate - Owner Project events Rotterdam

Britt - Owner Millennial Magazine

★★★★★

contact.

I would love to hear from you! Whether you want to work together or whether you want to chat about the madness of the music industry, I am happy to connect!

Email